How companies are benefiting from Web 2.0
The latest McKinsey quarterly report provides results of a survey of 1,700 executives from around the world who were asked about the value that they/their companies had realised from their Web 2.0 deployments. 69% of respondents report that their companies have gained measurable business benefits, which includes more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. The survey also found that the most successful companies integrated Web 2.0 technologies…