With almost anyone now able to generate and publish content, finding relevance (signal to noise) is precoccupying knowledge workers everywhere. Sense-making, new media literacy and the ability to understand concepts across a wide range of disciplines are ctitical skills for the content curator in cutting through the noise to find that all important signal. Effective content curation will help us to focus and make sense of our complex and ambiguous world, to understand context and ultimately to make better decisons.