Managing Beyond Web 2.0 – MkKinsey Article
A recent McKinsey & Co article advocates that organisations should start preparing now for when Web 2.0 morphs into Web 3.0. The article doesn’t really expand on what it means by ‘Web 3.0’, but there are a few useful nuggets, such as: Using social networks to listen to what customers are saying (read ‘citizens’ for public sector organisations) Rather than pushing messages at consumers (citizens), isten to them and think constantly about ways to activley engage with them. Experiment with…