What has Yahoo! Actually Acquired: A Snapshot of Tumblr in Q1 2013 – GlobalWebIndex
Yesterday (20th May 2013) Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr. Will there be a conflict of demographics, i.e.Yahoo’s more sedate and aged demographic vs.Tumblr’s young, cool, informed and fickle user-base? Time will tell!