How to fail with Twitter
I’ve been using Twitter since 2007, and though I’m not in the same league as celebrities (or z-listers) who count their followers in hundreds of thousands, I’m comfortable knowing that my following has been grown organically, I’ve never ever paid for new followers, and I do know and recognise most of them in the virtual world we populate. There’s much been written about how to use social media – most of it crap, and most aimed at marketing, brand promotion…