Influence: What Are Tools Like Klout Really Measuring?
See on Scoop.it – The Social Web A very interesting comparison of several measurement tools and what they really measure. [note mg] For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling…