Generation V and four levels of virtual engagement
I’m not really into this relentless trend to categorise people and their behaviours into socio-economic-demographic groups since very rarely does anyone neatly fit within one of these categories. However, I follow the trend if for no other reason I can speak the same language as my peers. So, having got to grips with the various attributes and behaviours symbolised as ‘Generation X‘ and ‘Generation Y‘ , it seems we need to recognise another category – ‘Generation V’. (Since we seem…