Gamification: making work fun, or making fun of work?
This post was previously published on 25th September 2014 at Collabor8now.com. It is an abbreviated abstract from a research paper I submitted to Sage publications on the topic of “Gamification”. The full article is available from the June 2014 edition of Business Information Review. Introduction: Gamification is about understanding and influencing human behaviours that organizations want to encourage amongst their workforce or customers. Gamification seeks to take enjoyable aspects of games – fun, play and challenge – and apply them to real-world business…