The Impact Of The Social Web In 21st Century Organisations
The following was published in the Guardian IT Supplement on Thursday 26th November. It was produced as a leader article for the Online Information Conference 2009. We are witnessing an extraordinary growth in user-generated content, whether it is conversations on social networks such as MySpace, Bebo or Facebook, or photos and videos uploaded to websites such as YouTube and Flickr, or comments and opinions published in the ‘blogosphere’ or ‘twitterverse’. It has never been easier to get ‘digitally connected’, where…